WoW or WoW?

1. There's an annual music festival in Gothenburg called Way Out West, oftentimes referenced by the abbreviation WoW (or perhaps WOW, I would imagine, coming to think of it).

2. There's a popular online game called World of Warcraft, which I and a lot of other people throughout the world happen to play. Not uncommonly, World of Warcraft goes by the shorter handle WoW.

3. There's a music site called dagensskiva.com (sorta like "todaysrecord.com") which, naturally, has been posting reports about WoW the music festival.

Me, being no stranger to jest and joke, suggested to my acquaintance Hamberg, co-founder of said music site, that among the reports from Way Out West, there should be one from World of Warcraft.

And since he is a man of brilliant genius too, it happened.